Wet n Wild Hello Kitty Liquid Eyeshadow Review & Swatches - Musings of a Muse (2024)

November 19, 2024

1 stars out of 5

Wet n Wild Hello Kitty Liquid Eyeshadow ($8) is a new, limited-edition cream shadow in a pretty light shimmering pink called Cheers! that launched with the Hello Kitty x Wet n’ Wild Makeup Collection in celebration of our fav little cat (little girl dressed like a cat anyway!) anniversary.

I’m a pretty big fan of cream shadows so it was a no brainer to pick this one up! I did want the shade Bubbly which appears to be matte but sadly, it’s sold out everywhere but the Cheers! was just as pretty so I picked i up when I purchased the rest of my little Hello Kitty haul!

Here’s my review and swatches.

Wet n Wild Hello Kitty Liquid Eyeshadow (0.10 oz) arrives in a cute little box featuring a Hello Kitty cutout. This is the type of box I’d have probably have kept several years ago but I’ve become less of a pack rat/makeup hoarder and I tossed it out. I find I like to just keep things simple in my makeup life lately and I’ve stopped the bad millennial habit of keeping every single box (I even tossed out my new iPhone’s box! I’m proud of myself!). And hey, the actual eyeshadow has cute packaging too! It has a white top and a outline sketch of Hello Kitty decorating the barrel. Inside you’ll get a flat sponge applicator that makes it easy to swipe on the shadow.

Sadly, I hated this formula. It’s a very sheer, almost iridescent pale pink that has a wet texture versus a cream one. It feels like a gel glitter formula which actually makes it sort if difficult to use as a topper which I’ll explain further in a sec.

This formula was very thin, spread easily, but as I said it was sort of wet and creased when I went to curl my lashes as it doesn’t fully dry down. I did try to wear it two ways. The first way I used it by itself and I could barely see the color on my lids. But I decided I’d just use it as an eyeshadow topper as I thought it would add a little pink shimmer to a pink powder shadow. Bad idea! The wet texture made my powder shadow look clumpy and smeared it. Wearing it alone also, resulted in it creasing within an hour of wear. It’s just a formula that refuses to set.

This looks really, really pretty in the packaging but that color just doesn’t translate to lids. It’s too sheer and too wet to fully enjoy! Sadly, I’d recommend a skip on this. Not worth the near $10 price tag at all!

Wet n Wild Hello Kitty Liquid Eyeshadow is available now!

Where to buy

Walmart Wet n Wild Ulta